If you are an avid user of Facebook, you will definitely encounter the new Facebook timeline on your profile. It would chronologically organize your profile content in a timeline wherein your activities shall be tracked from your first time to post in Facebook until the recent post you did.
FB Timeline is effective especially in a business wherein your company will be accessible to customers who aim to learn your business in a deeper perspective. Essential information about your business shall be presented chronologically from your company history to milestones and current events as well.
With this changes applied, one aspect is that instead of producing LIKE, it produces news feed presenting your product, services or any business information for the thousands of FB users to capture. But of course, the magazine like appearance of Timeline is worth watching and the images make it appealing to be explored by the internet surfers. Adding a superb timeline base image will surely lure your prospective customers to be involved in whatever business you are promoting.
To help business owners succeed at internet marketing, they need to get a more improved approach in Facebook even if some business owners do not appreciate how this Timeline works. This is the right time to take advantage of building a campaign that would be effective as a competitive edge against your business competitors.
How you can maximize its benefits
Ø Focus on finding ways to obtain that edge in marketing your business through FB Timeline. Some ways to achieve these is to choose the appropriate cover photo to represent your business.
Ø The subscribe feature would help you retain clients since your updates shall remain permanent on the news feeds.
Ø Some other features of FB Timeline you should appreciate is that we can notice what our friends are listening to music at Spotify which was currently integrated with Facebook.
Ø Foodspotting also indicates what everyone is eating in a particular place.
Ø Following your friends’ posts on Facebook Ticker located on the right side of your Newsfeed allows you to view their update which is a great way to expose your brand or business.
Ø The share button which you can find at the bottom part of a post can be able to repost the link to others’ timeline also showing the number of times the post was shared by people.
For a consumer to show their loyalty to a brand or their passion for a business they love, these features and applications are perfect if a user opt to share whatever experience they has as a loyal consumer, which I believe is a great chance to expose the business publicly.
Complaints of FB users
Some FB users who are not too inclined with technology claimed that they found the new Timeline overpowering. Most complain after every upgrade or modification done on social networks but in the long run, they get used to the changes so the number of complaints was reduced. Users will just have to discover continuously what features would fit their requirements as long as they have been using Facebook for a long time.
Some people claim that the layout appears to be so busy or colossal and that they can’t find any reason why FB needs to be modified since it is not defective at all. They stressed that they put a lot of energy and time to create their own pages based on their preference and it was easily accessible to their circle of friends and family since it was less complicated to navigate.
Some feel it is like a scrap book only and that they are confused since the privacy settings are different which makes it hard for users to report issues pertaining to online harassment, etc. Bottomline, people who are not open to change in technology experience difficulty in learning some tricks and realizing benefits the new Timeline can offer.
Helpful Tips to Appreciate FB Timeline
Ø From an internet marketing perspective, it is smart to share events such as product launching, introduction to a new line of service being offered, or a new brand to present in the market
Ø You will get a chance to use an eye-catching profile cover image for your FB fans to view like a banner to be seen above your page. This will definitely be an opportunity for you to advertise for free on this space so make the most of it
Ø You should try out more action buttons besides the LIKE button. Some new buttons shall be created and FB fans will be allowed to get involved with your brand or product through interaction in Facebook.
Ø You must appreciate the efficiency of Facebook apps which has been implemented on brand pages hence it shall be visible above the fans’ Timeline after they download it with any of the Apps interactions. This will truly assist you in integrating your brand into the Timeline of your fans and will eventually create more visibility.
Ø Be able to grab the attention of your fans efficiently and quickly when you include photos on your status updates as it puts a huge emphasis on the news feeds.